Your SEO partner in Dubai
SEO Company in Dubai
Best SEO Agency in Dubai
Soharon is one of the leading Search Engine Optimization company based in Dubai and offers services in Abu Dhabi and other emirates of UAE. We provide result-oriented SEO services that optimize the ranking of the website in top search engines like Google, Bing, Yandex, Baidu and so on to perform well. Finding the right SEO agency to bring the website to the top of the Search Engine Result Page (SERP) is challenging. We at Soharon make a difference in the organic search results by showing the page on the top result to bring traffic and potential leads to the website.
We optimize the website for potential customers rather than content stuffing and black hat SEO. We are one of the trusted SEO company in Dubai offering our services in Dubai, Abu Dhabi and all other emirates in the UAE. SEO has a lot of potential in the UAE for driving customers and there is a huge demand in the market for the result-oriented SEO agency and we are here for you to optimize your website. We always utilize the competitor SEO methods along with our strategy to outperform them in the means of on-site score, backlinking, page authority and domain authority. Our team is well experienced in doing on-page SEO audits, technical SEO and off-page SEO to improve the ranking of the website. Search engines are improved a lot with regular updates to filter content, backlinks and a lot of important metrics to refine the ranking. A website that is top in search engines like Google will get more traffic to the website.
Our SEO Services in Dubai
Site Audit
In SEO, a site audit is the first step to understanding the website status and page structure to identify the opportunities to optimize the content, backlinks and technical issues. We at Soharon do a complete audit of the website to get insight into the visibility, accessibility and performance to uncover the potential issues to optimize it to rank well in search engine result pages.
On-Page SEO
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes optimizing the content as well as the HTML source code of a page (like meta tags, keyword placement, and keyword density). On-page SEO practices aim to make the website more user-friendly and valuable to visitors, which in turn can lead to better rankings and increased traffic.
Content Writing
Content writing for SEO involves creating high-quality, relevant content designed to engage readers and perform well in search engines. It's not just about stuffing keywords into text but creating useful, information-rich content that answers the questions of the audience and helps them solve their problems. Good content writing also involves using keywords naturally and effectively to help improve a website's SEO performance.
Technical SEO
Technical SEO refers to the process of optimizing the structure of a website so that search engines can crawl and index it more effectively. It covers a wide range of topics, including site speed optimization, mobile-friendliness, structured data, security (HTTPS), XML sitemaps and more. Technical SEO is important because it can significantly impact a site's visibility and rankings in search engines.
Keyword Research
Keyword research is the process of finding and analyzing search terms that people enter into search engines, with that data we will prepare the keywords with search volume and keyword difficulty. It helps us to understand what terms are being searched for, how often they are searched and in what format people want that information. This insight can help for content strategy and on-page SEO and help us understand the audience's needs.
Off-Page SEO
Off-page SEO refers to actions taken outside of the website to impact rankings within search engine results pages (SERPs). This includes techniques to build the reputation and authority of the site, such as link building from other websites. Off-page SEO helps search engines understand what others think about a client's website. It's crucial for improving the visibility and ranking of a website.
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Organic Traffic
Organic traffic refers to visitors who arrive at the website through unpaid search results on search engines like Google, Bing, Yandex, Baido or Yahoo. Unlike paid traffic, which comes from ads, organic traffic is considered more valuable in many cases because it is generated through high-quality content and effective SEO strategies that appeal to users searching for specific information, products or services. We make sure to use the white hat SEO to generate organic traffic to the website.
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Dedicated Account Manager
We have a dedicated account manager for a client within our organization to oversee and manage all aspects of the client’s SEO progress. This role involves being the primary point of contact for the client, understanding their needs and goals for doing SEO, updating the progress and coordinating with the team to ensure that SEO services are delivered efficiently. In the context of SEO services, a dedicated account manager would ensure that the client’s campaigns are effectively managed and optimized for success.
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Online Reporting
Online reporting refers to the digital presentation of data and insights related to the performance of SEO in a visually appealing way. In SEO, online reporting tools allow clients to see real-time results of the efforts and other important metrics such as website traffic, conversion rates, engagement metrics, and ROI, among other key performance indicators (KPIs). These reports are important to understand the effectiveness of the SEO to optimize the website for the search engines to achieve the top ranking in search engine result page (SERP).
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Guaranteed Result
We provide guaranteed results in SEO to achieve high-ranking outcomes for our clients within a certain timeframe. These guarantees often involve reaching a particular rank on search engine results pages (SERPs), driving a specified amount of organic traffic or achieving an increase in leads or conversions through SEO efforts. We at Soharon provide genuine guarantees that focus on measurable and realistic results to achieve in a certain amount of time with specific benchmarks like results for target keywords at the top position.
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Things to Consider as the Best SEO company Dubai
Visibility
In SEO, visibility refers to how prominently a website appears in search engine results pages (SERPs) for relevant queries. High visibility means appearing on the first page of results, ideally in the top positions, which significantly increases the clicks. SEO strategies aim to improve a site’s visibility for targeted keywords to drive more organic traffic. This involves optimizing content, structure and on-page elements to make the site more attractive to search engines.
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Domain Authority
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It scores domains on a scale from 1 to 100, with higher scores corresponding to a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. It is used to compare websites or track the “ranking strength” of a website over time.
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Page Authority
Page Authority (PA) is another metric from Moz, similar to Domain Authority but applied to individual web pages rather than entire domains. It predicts how well a specific page will rank on SERPs. Page Authority scores also range from 1 to 100, with higher scores indicating a greater ability to rank. PA is influenced by various factors, including the quality and quantity of backlinks pointing to the page.
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Mobile SEO
Mobile SEO refers to the process of optimizing a website for search engines while also ensuring that it is fully functional and user-friendly on mobile devices. This is crucial because a growing number of users access the internet via smartphones and tablets. Mobile SEO involves responsive design, faster loading times and ensuring that content and navigation are easily accessible on a small screen.
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Quality Content
In the context of SEO, quality content refers to web content that is not only optimized for search engines but also valuable, informative, and engaging for users. Quality content should meet the needs of those who are searching for information, solve their problems or answer their questions. It is well-researched, well-written and thoughtfully structured, containing relevant keywords used in a natural and contextually appropriate manner.
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Backlinks
Backlinks, also known as “inbound links” or “external links,” are links from one website to a page on another website. They are important for SEO because search engines like Google view backlinks as “votes” for the quality and relevance of the content on a webpage. A higher number of high-quality backlinks can significantly improve a site’s search engine rankings. The quality of backlinks is determined by the authority of the linking site.
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Our SEO Service Process
As an SEO agency in Dubai, we follow the proven steps and strategies that will optimize the website to rank top on the search engine result page (SERP) and we list important processes that we work on our client SEO projects.
Audit Report
An SEO audit is a comprehensive analysis of a website to assess its visibility in search engines and identify issues affecting organic search performance. This report covers technical SEO elements like site speed and mobile-friendliness, on-page SEO factors such as content quality and keyword optimization and off-page SEO factors like backlinks. The goal is to uncover strengths, weaknesses and opportunities for SEO improvements.
Keyword Research
Keyword research involves identifying the words and phrases that potential customers use in search engines related to your products, services or content. This step is foundational in SEO to ensure content is targeted toward the search queries that matter most to your audience. Effective keyword research helps guide the content strategy and on-page optimizations and helps content creation to attract more traffic.
Website Content Update
Updating website content involves revising existing pages to improve relevance, depth and value to the audience, often based on keyword research findings. This can include enhancing the quality of the writing, adding new information, incorporating target keywords naturally and improving the overall user experience. Regular content updates signal to search engines that your website is current and offering valuable information.
Semantics
In SEO, semantics refers to the relationship between the meaning of keywords and the content on the website. It involves optimizing content to not only include exact match keywords but also related terms and phrases (LSI keywords) that help search engines understand the context and relevance of your content to various search queries. This can improve content visibility for a broader range of searches.
Data Structuring on the Website
Structured data or schema markup, is a code added to a website to help search engines understand the content better. It can highlight specific information about products, articles, events and more, potentially leading to rich snippets in search results. Structuring data on a website improves the chances of enhanced search listings, which can increase click-through rates.
Link Building
Link building is the process of acquiring hyperlinks from other websites to our client’s website. These backlinks are critical for SEO because they act as a vote of confidence from one site to another, indicating the quality and relevance of your content. Effective link-building strategies focus on creating high-quality content that’s worth linking to, outreach, guest blogging and forming partnerships.
Backlink Process
The backlink process involves identifying opportunities for and actively acquiring new backlinks from reputable and relevant websites. This can involve reaching out to website owners, contributing guest posts or creating link-worthy content such as infographics or research studies. The goal is to increase the number and quality of inbound links to improve search rankings and drive referral traffic.
Blogging
Blogging is a key content strategy for improving SEO. Regularly publishing informative, engaging and keyword-optimized blog posts can attract organic search traffic, encourage social sharing and generate backlinks. Blogs provide an excellent opportunity to cover a wide range of topics that the target audience cares about, positioning your website as a valuable resource and authority in a relevant field.
Our process in SEO differs from others
As an SEO agency in Dubai, our strategic approach will improve a website’s search engine rankings and enhance its visibility online. Initially, we conduct a detailed SEO audit to understand the website’s current status, identifying areas for improvement across technical SEO, on-page optimization and off-page factors. This audit helps to pinpoint issues such as slow site speed, poor mobile responsiveness, broken links and content gaps. Following the audit, we engage in thorough keyword research to understand the market and identify the terms and phrases that potential customers are using to search for products or services. This research is foundational in developing a content strategy that aligns with user intent and search engine algorithms, aiming to attract and engage the target audience effectively.
Subsequently, we at Soharon implement targeted optimizations based on the audit and research findings. This includes enhancing the website’s technical structure to ensure it is search engine friendly, optimizing content for relevant keywords to improve relevance and authority and building quality backlinks from reputable sources to increase the site’s trustworthiness and domain authority. Continuous monitoring and analysis of the website’s performance using analytics tools are important for identifying successes and areas for further improvement.
On-Page SEO
In on-page SEO, we optimize web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. It’s about ensuring that the content of the page is relevant and provides a great user experience. On-page SEO includes using relevant keywords in your content, making sure the website is structured in a way that search engines can crawl effectively and creating comprehensive, high-quality content that addresses the users’ search queries. It also involves optimizing meta tags, images and other elements that can provide search engines with more information about the content of your page.
Technical SEO
Technical SEO refers to the process of optimizing a website’s technical aspects to improve the ranking of its pages in the search engines. The main goal of technical SEO is to improve the infrastructure of a site, making it easier for search engines to crawl and index its content. Technical SEO includes several elements such as site speed optimization, mobile-friendliness, creating an XML sitemap, implementing SSL for security, ensuring the site is using HTTPS, optimizing website architecture for both users and search engine crawlers and fixing duplicate content issues. It’s essentially about improving the technical foundation of a website to enhance its visibility in search results.
Off-Page SEO
Off-Page SEO involves actions taken outside of our client’s website to impact rankings within search engine results pages (SERPs). This aspect of SEO focuses on increasing the authority of the domain through the act of getting links from other websites. A large part of Off-Page SEO is building backlinks, which are links from other sites that lead back to your site. Backlinks from authoritative and relevant sites are considered a vote of confidence in the quality of your content, which can positively affect your site’s ranking position. Off-page SEO can also include other methods of promotion such as social media marketing, guest blogging, influencer marketing and brand mentions that can improve the site’s popularity, relevance, trustworthiness, and authority.
Our process to bring you top on SERP
Achieving a top position on Search Engine Results Pages (SERPs) is a primary goal for many businesses, as it can significantly increase visibility, traffic, and potential conversions. The process to reach the top involves a various approach comprising various SEO and digital marketing strategies. As an SEO company Dubai our crucial steps are as follows
Site Audit
A Site Audit is a comprehensive analysis of a website to identify issues affecting its search engine performance. It involves evaluating the website's structure, content, user experience, technical SEO aspects, on-page SEO factors and off-page SEO elements including backlinks and social media presence. The goal of a site audit is to uncover strengths, weaknesses and opportunities for improvement to inform SEO strategy.
Preplan for Result
Preplan for Result involves setting clear, measurable objectives for an SEO campaign and planning the necessary steps to achieve them. This stage requires understanding the target audience, conducting keyword research, analyzing competitors and establishing key performance indicators (KPIs) to track progress. Pre-planning ensures that SEO efforts are aligned with business goals and provides a roadmap for achieving desired outcomes.
Experiment
Experimentation in SEO involves testing different strategies, techniques or tactics to see what works best for improving a website's search engine rankings and driving organic traffic. This could include A/B testing different page layouts, trying out various content formats or testing different meta titles and descriptions to see what generates higher click-through rates. Experimentation is key to discovering the most effective ways to enhance SEO performance
Execution
Execution refers to the implementation of the planned SEO strategies and tactics. This stage involves putting into action the insights gained from the site audit, the strategic plan developed during the pre planning phase and the findings from any experiments. Execution can include optimizing website content, improving site structure, building backlinks, enhancing site speed, and making technical adjustments. Successful execution requires careful coordination, continuous monitoring, and adjustments based on performance data.
Frequently Asked Questions
What is the benefit of doing SEO with Soharon?
SEO, or Search Engine Optimization, serves as a fundamental component in the digital marketing strategy of any business aiming to establish a strong online presence. Our team at Soharon optimizes your website for search engines, businesses enhance their visibility in search engine results pages (SERPs), which directly increases organic traffic.
Beyond driving traffic, SEO offers the benefit of building credibility and trust with your audience. Search engines, particularly Google, prioritize websites that offer value, relevance and a good user experience, ranking them higher in search results.
Furthermore, effective SEO strategies improve website speed, mobile responsiveness and content quality, all of which enhance user experience and satisfaction. This approach not only achieves better search rankings but also establishes a positive brand reputation, fostering trust among current and potential customers.
Is SEO effective for business?
SEO is indeed an effective strategy for businesses aiming to enhance their online presence and drive long-term success. Its effectiveness lies in its ability to increase a website’s visibility in search engine results, thereby attracting more organic, high-intent traffic. Unlike paid advertising, which yields immediate but often short-lived results, SEO offers a sustainable approach to growth. By targeting specific keywords relevant to their products or services, businesses can reach their ideal audience at the moment they are searching for related information. This not only improves the likelihood of attracting potential customers but also contributes to higher conversion rates, as the traffic is more targeted and engaged with the content offered.
How long does it take to get leads through SEO?
The timeframe for generating leads through SEO can vary significantly depending on various factors, including the competitiveness of the industry, the current state of the website’s SEO, and the effectiveness of the SEO strategy implemented. Generally, it is realistic to expect that noticeable improvements in rankings and traffic could take anywhere from a few months to a year. SEO is a long-term investment; unlike paid advertising campaigns that can generate instant visibility, SEO builds momentum over time. Early stages involve technical SEO improvements, content creation and link building, which may not yield immediate leads but are important for establishing a strong foundation for organic growth.
As SEO efforts continue and the website begins to rank higher for targeted keywords, the quality and quantity of organic traffic to the site will increase, leading to more potential leads. The key to success with SEO is consistency and patience. Over time, as the website’s authority and search engine rankings improve, the rate at which leads are generated through SEO can accelerate. It’s also important to continually refine and adapt SEO strategies based on performance data and changing search engine algorithms to sustain and improve lead generation over time.
Does a company get potential customer by doing SEO?
Yes, engaging in SEO significantly increases the chances of attracting potential customers to a company’s website. The core of SEO involves optimizing the site to appear for specific, targeted search queries that potential customers are using to find products or services. By aligning the website’s content with these queries, a business can ensure that it is visible to a relevant audience at the exact moment they are expressing interest or intent to purchase. This heightened relevance not only boosts traffic but does so with individuals who are more likely to convert into customers, given their active search for solutions that the business offers. SEO helps in bridging the gap between businesses and their potential customers by making the company’s offerings more discoverable and accessible through organic search results.
What are the industries that require SEO?
Possibly every industry can benefit from SEO, given the universal shift towards online search as the primary means for individuals to discover products, services and information. However, some industries find SEO particularly important due to the intense competition and high search volumes associated with their market. For example, industries such as e-commerce, healthcare, legal services, real estate and local services like restaurants and repair services greatly benefit from SEO. These sectors often deal with high customer demand and frequent online searches, making visibility in search engine results pages (SERPs) important to capturing potential customer interest and driving business.
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